First-of-Its-Kind Workforce Campaign Heads to the Twin Cities to Promote Exciting Career Opportunities in Modern Manufacturing
National Association of Manufacturers, the
Manufacturing Institute—the workforce development and education affiliate of the NAM—Union Pacific Railroad and
Trane Technologies are bringing the industry-leading
Creators Wanted campaign to St. Paul, Minnesota, in collaboration with the Minnesota Chamber of Commerce. The tour stop will be hosted by Saint Paul College from Tuesday, Sept. 19, through Thursday, Sept. 21, and will include a
premier event open to the public at 2:00 p.m. on Tuesday, Sept. 19.
The U.S. manufacturing industry will need to fill 4 million jobs by 2030—jobs that could be left unfilled because of a skills gap and misperceptions about modern manufacturing. To help close that gap, the Creators Wanted campaign aims to recruit 600,000 new manufacturing team members and improve the positive perception of the industry by inspiring, educating and empowering the next generation of creators in the United States.
“The competitiveness of manufacturing in the United States starts today, by inspiring and building the future workforce,” said
NAM President and CEO and MI Chairman of the Board Jay Timmons. “Creators Wanted is not only a campaign to give students and jobseekers the resources and paths for well-paying and rewarding careers but also our industry’s call to the nation to join us and create a better future for all.”
The three-day program in the Twin Cities strives to ignite meaningful memories and conversations about modern manufacturing in the U.S. with students, educators, policymakers and community leaders. The event is anchored by the campaign’s immersive,
escape room–style mobile manufacturing experience.
“The Creators Wanted campaign is driving the next generation of manufacturing in the United States,” said
Union Pacific Executive Vice President of Marketing and Sales Kenny Rocker. “Our commitment to Creators Wanted is an extension of Union Pacific’s Careers on Track initiative, designed to inspire more women and youth to pursue modern industrial careers. This decade-long commitment will work hand-in-glove with initiatives like Creators Wanted to help us empower more people to succeed and to help build America.”
Since launching the tour in October 2021, more than 10,000 students and 3,000 career mentors have participated in the Creators Wanted Tour—with 84% of participants reporting a significantly improved view of manufacturing after the experience. The campaign has also built an email roster of more than 1.4 million students and career mentors interested in manufacturing careers and an online resource of jobs and training programs at CreatorsWanted.org, powered by FactoryFix, which gives students, jobseekers and their career mentors access to 330,000 job openings and 150,000 training programs.
“As creators, the students of today can make a difference in our community and in the world with the work they choose to do,” said
Dave Molin, Vice President, Product Management, Trane. “Companies like Trane Technologies can offer meaningful career options in high-demand fields like data analytics, building automation, sustainability, and HVAC service. We are proud to be part of Creators Wanted in support of our focus on building career pathways to green and STEM professions.”
“The future of manufacturing has a place for everyone,” said
MI President and Executive Director Carolyn Lee. “With hundreds of thousands of manufacturing job openings right now and millions more openings expected in the next decade, it is imperative that we cultivate the skills and talent needed to bolster our future workforce. Creators Wanted in the Twin Cities is bringing students, parents, educators and industry leaders together to change perceptions, have impactful conversations that will leave an imprint and ultimately help us grow the manufacturing workforce as more and more jobs become available.”
“The Minnesota Chamber of Commerce is thrilled to welcome the Creators Wanted campaign to the Twin Cities,” said
Minnesota Chamber of Commerce President and CEO Doug Loon. “Minnesota is full of opportunity, and we couldn’t be more excited to show students what exciting manufacturing opportunities are right in front of them in their home state.”
"We are thrilled to welcome Creators Wanted to our campus and community," said
Saint Paul College President Deidra Peaslee. "This initiative aligns seamlessly with our commitment to graduating students into high-wage, high-demand fields. We are excited to be part of an event that will help reshape perceptions about manufacturing careers and inspire a fresh wave of creators."
Minnesota Manufacturing Facts:
- Through the first six months of 2023, there were 7,916 unique manufacturing job openings in Minnesota, with 16,271 over the past 12 months.
The NAM and MI will continue the Creators Wanted Tour. For more information on future tour stops and on the campaign, visit
The National Association of Manufacturers is the largest manufacturing association in the United States, representing small and large manufacturers in every industrial sector and in all 50 states. Manufacturing employs nearly 13 million men and women, contributes $2.91 trillion to the U.S. economy annually and accounts for 55% of private-sector research and development. The NAM is the powerful voice of the manufacturing community and the leading advocate for a policy agenda that helps manufacturers compete in the global economy and create jobs across the United States. For more information about the NAM or to follow us on Twitter and Facebook, please visit
The Manufacturing Institute builds a resilient manufacturing workforce prepared for the challenges and opportunities of the future. Through implementing groundbreaking programs, convening industry leaders and conducting innovative research, the MI furthers individual opportunity, community prosperity and a more competitive manufacturing industry. As the 501(c)3 nonprofit workforce development and education affiliate of the National Association of Manufacturers, the MI is a trusted adviser to manufacturers, equipping them with solutions to address the toughest workforce issues. For more information, please visit
Union Pacific (NYSE: UNP) delivers the goods families and businesses use every day with safe, reliable and efficient service. Operating in 23 western states, the company connects its customers and communities to the global economy. Trains are the most environmentally responsible way to move freight, helping Union Pacific protect future generations. More information about Union Pacific is available at
Trane Technologies is a global climate innovator. Through our strategic brands Trane® and Thermo King®, and our portfolio of environmentally responsible products and services, we bring efficient and sustainable climate solutions to buildings, homes and transportation. Visit
-Minnesota Chamber of Commerce-
The Minnesota Chamber leads the statewide business community to advance pro-business, responsible public policy that creates jobs and grows the economy and provides member services to address evolving business needs. For more information, please visit
-Saint Paul College-
Saint Paul College, a comprehensive community and technical college, is part of the Minnesota State system, which includes 30 colleges and seven universities. Grounded in equity and inclusion, Saint Paul College educates and empowers students to lead purposeful lives and discover rewarding careers. Located in Minnesota’s Capital City of Saint Paul, the College offers 54 associate degree programs and 74 career certificate and diploma programs. Founded in 1910, SPC is the oldest college in the Minnesota State System. With 65% of the student body identifying as students of color, it is also the most diverse school in the state.