Marketing Program
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Marketing Program

Program Video

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Program Requirements
Logo: Accreditation by the Association of Collegiate Business Schools and Programs
The mission of the Business Department at Saint Paul College is to sustain the College mission by providing quality, lifelong business education supported by technology for a diverse, metropolitan student population.

 

Faculty Info

Overview

This program prepares individuals to become marketing professionals. Students will learn how to market a business that will add economic and cultural value within a community. Students will develop business and marketing plans that address financial, managerial and operational aspects.

What you'll learn
  • Marketing plan development, public relations, advertising, sales promotion and other core marketing concepts
  • Key business communication technology
  • Fundamental management concepts and principles
  • Legal principles of business, including basic laws, contracts, dispute resolution and rights and responsibilities of the business community
  • Economic, international business, business ethics, accounting and financial principles
Career settings
  • Sales representative
  • Communication Specialist
  • Marketing specialist
  • Assistant Account Executive
Potential employers
  • Your own business
  • All businesses and industries